Tag Archives: toys r us

Swedish toy catalogue rips apart gender stereotypes and makes people ask why everybody doesn’t do this.

Recently making the rounds in the news and on blogs is this year’s Christmas toy catalog from Swedish Toys R Us licensee Toy-Toy Group. Unlike every other toy catalog, the Toy-Toy catalog doesn’t conform to rigid gender stereotypes about what boys like and what girls like, instead showing boys having fun with kitchen playsets and girls having fun with toy guns. I know, it’s pretty shocking stuff, girls wanting to play with toy cars. Gasp!


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