Matt Stone and Trey Parker, the geniuses behind “South Park” and the incredibly successful Broadway play “The Book of Mormon” have finally decided to branch out and open their very own movie studio. It will be called Important Studios and their first project will likely be a big screen adaptation of “The Book of Mormon.”
The new company is to be called Important Studios and hopes to be just that. With an estimated value of $300 million built on revenue from “South Park,” now in its 16th season on Comedy Central, and the Broadway megahit “The Book of Mormon,” the studio will have the power and money to approve television, movie and theater projects, including a big-screen version of “The Book of Mormon.”
On Friday, Mr. Parker and Mr. Stone were putting together the final news release to announce their studio. They settled on this quip: “Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves.”
The pair will join a short line of Hollywood players who have formed their own studios as a way to gain control over the creative, production and distribution process.