Category Archives: smart

To put it simply

wtf is wrong with america
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Life tips

These are some useful tricks

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The Shadow of Surface Tension

An insect like a wasp or a water strider can rest atop the water, held up by surface tension. This means that the cohesive force of the water molecules sticking to each other is stronger than the force of the bug being pushed down by gravity. This works because it spreads its weight out over a large surface area (like snowshoes). That creates a slight indentation in the top of the water, changing the direction that the light coming down is refracted and re-directing it slightly sideways (that’s where the bright halos around the dark areas come from). And what’s the absence of light?

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Target announces that they’ll price match Amazon year-round

Amazon has been a huge thorn in the side of most brick and mortar retail stores by way of cheaper prices, quick shipping, and a wider variety than any physical store could ever hope to carry. Now a lot of stores have given up competing with the online giant but not Target. Target had the balls to announce they would match Amazon prices for the entire year, as well as most of their other competitors.

The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to “showrooming,” a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there. You might expect that attempting to keep parity with Amazon’s basement pricing would wreak havoc on Target’s financials, but the company says that relatively few customers take advantage of the policy to begin with. Rather, it’s a move intended to bolster the company’s sagging retail performance.

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Swedish toy catalogue rips apart gender stereotypes and makes people ask why everybody doesn’t do this.

Recently making the rounds in the news and on blogs is this year’s Christmas toy catalog from Swedish Toys R Us licensee Toy-Toy Group. Unlike every other toy catalog, the Toy-Toy catalog doesn’t conform to rigid gender stereotypes about what boys like and what girls like, instead showing boys having fun with kitchen playsets and girls having fun with toy guns. I know, it’s pretty shocking stuff, girls wanting to play with toy cars. Gasp!

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An absolutely genius innovation

THE MINE KAFON is a Semifinalist in the $200,000 FOCUS FORWARD Filmmaker Competition and is in the running to become the $100,000 Grand Prize Winner. It could also be named an Audience Favorite if it’s among the ten that receives the most votes. If you love it, vote for it. Click on the VOTE button in the top right corner of the video player. Note that voting may not be available on all mobile platforms, and browser cookies must be enabled to vote.

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Bukowski

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