For the last couple days, Mark Zuckerberg has been talking about an awesome new life-saving feature coming soon to Facebook. So what is it? Well… you can now share with the world on your timeline that you’re an organ donor.
Facebook explains the new feature:
With the addition of “organ donor” to the Life Events section of timeline, you can state your intention to become an organ donor, and share your story about when, where or why you decided to become a donor. If you are not officially registered as an organ donor, sign up with the appropriate registry.
To add that you’re an organ donor to your Timeline, you have to follow the following instructions:
-Click Life Event at the top of your timeline
-Select Health & Wellness
-Select Organ Donor
-Select your audience and click Save
-The company says that the feature “is only available in some countries,” providing links to registries in both the US and UK, so it could be limited on launch day and roll out wider as Facebook partners with donation charities and organisations around the world.
Yesterday, it was revealed that Mark Zuckerberg and company had something up its sleeves and would announce it this morning on “Good Morning America”. During the exclusive interview, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg will show the world a new tool that “has the power to save lives from their new Menlo Park, CA headquarters”.
In the release, Zuckerberg and Sandberg noted:
Facebook’s mission is simple: to make the world more open and connected. But the Facebook community has also shown us that simply through sharing and connecting, the world gets smaller and better. Even one individual can have an outsized impact on the challenges facing another, and on the world. At Facebook, we call that the power of friends.
So that’s cool, and certainly might increase the number of people who are organ donors, but on Zuck’s two day talk show spree, I hate to sound cynical, but I expected more. Some people were thinking it might be some new anti-cyberbullying tool, or an emergency alert system through FB, when this is basically just one more checkbox to check in your profile. It’s cool that they’re doing it, but not quite as groundbreaking as everyone thought.